Finding the right name for your new business can have a positive or negative impact. Picking the wrong name can stop you from connecting with you customers/clients. Whereas a clear and unique name can be extremely helpful in your marketing and branding efforts.
Here are a few suggestions to follow when picking a good name;
After meeting a new potential customer, they are going to want to look you up online and they’re going to struggle if your business has a dead complicated name.
Let’s take Amazon for example. If they had taken the name “Online Books” which was the main product of Amazon as it first started, they would be very capped to what they could. And take a look at them now, they are one of the biggest online stores stocking a variety of products and they have their own music and video streaming services. Think where will your business be in 10 years?
You want to have a memorable and unique name; you may already have one in mind but it’s still worth double checking online, also is the domain name(domain name is the web address for website e.g. www.examplewebsite.co.uk) for your new business name available?
Take Enterprise Made Simple as an example, Enterprise Made Simple was established in 2008 with the goal to make enterprise, starting a business and growing a business, as simple as possible. I think the phrase “it does what is says on a tin” springs to mind.
Ask people, does your new business name make sense? Does sound good? What would you call it? Getting feedback is great thing to do at any point in business, it lets you know how you can improve your business.