Scary thought but what if your business idea does die? You’ve gone out and tried your dream business but what if a year, 10, 25 years down the line it won’t relevant anymore? Are you familiar with the evergreen content concept? Evergreen content is a concept where you create content(like an online blog) that is timeless and is always relevant (in some fashion). So how can we make your business evergreen?
Looking at what you customers want and why they want that is how you can maintain your business on top. Look at how your customers use your product/service to determine how you can best solve their problem. By doing this to your business idea, you’ll be moving towards help and retaining customers for longer instead of just adding unnecessary features to your business that don’t benefit anyone.
No matter what stage your business idea is at, understanding the market is a big deal. Follow what other entrepreneurs in your field are doing or your competitors are doing to innovate new business venture’s/marketing ideas they are using to attract business.
Everyone has an idea on how to expand or something new the business could do, even if they claim to not be a creative. Listen to anyone on how you can improve your business, it could be a customer or an employee or a family that gives you the suggestions or idea. Set aside time to experiment and plan this new venture, it could be brilliant or a bust. At least you can say you gave it a go.
By balancing analyse the potential problems, listen to what the market is doing and not being afraid to experiment with your business ideas will prepare your business for the next year, 10, 25 years.